NBA star, Jonathan Isaac, launched his own Christian-values centered brand. It goal is to promote freedom, faith, and family.
NBA Star Jonathan Isaac
In a recent interview with ‘Fox and Friends’, Jonathan Isaac shared the importance of values in creating your own brand.
“I believe that values matter. And in today’s day, when we do give our money to companies that don’t support our values, we’re co-signing their message. So, what I wanted to do is give Americans—freedom-loving Americans, faith-loving Americans—the options to buy with their values,” he said.
When asked about the core values of their start-up, he answered, “You’re buying into a company that stands for Faith, Family, and Freedom. And it’s going to work to bolster those values and give you merch that supports those values. And it creates this community of people who want to come together and see these values celebrated in the marketplace and culture.”
NBA Star Jonathan Isaac Left Nike
Jonathan Isaac was an ambassador for Nike before he decided to create his own.
“Our first capsule is Leisure wear merch. We have hoodies, T-shirts, sweatshirts, everything like that. Sweat pants, and we’re going to be coming with a sneaker that’s closer to my NBA season that I’ll be wearing. We hope to get into every sphere. So, all different sports, adults, kids,” he said.
Furthermore, he revealed the inspiration behind the brand, Unitus. “Well, it’s actually a take on the Ark of the Covenant. My pastor was actually thinking about what we could use for a logo. And so, we designed it around the Ark of the Covenant,” Jonathan explained.
Dealing With Negativity
Many people find it daring for a young NBA star to stand up for his faith and principles. So, when asked about how his friends, teammates, and the NBA perceived this bold move, he said that he was well-loved.
“I’ve got a ton of love. People respect me for my courage of standing for what I believe in and doing things myself. Yes, I’ve gotten my fair share of negativity, but I like to focus on the positive. It’s not about hating anybody; it’s not about going against anybody. It’s simply saying that our values are valid and they deserve to be celebrated. And if they won’t, then we’ll celebrate it ourselves,” he concluded.
View this post on Instagram
Header image: Jonathan Isaac [jonisaac_01]. 1 August 2023, https://www.instagram.com/reel/CvapBgzs4dI/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==